Learn How To Effectively Connect With Your Customers…Their Way

Yes, as marketers and business owners, we all know there are any number of ways to reach our customers – but how effective have you been so far at actually integrating your marketing efforts into a clear, targeted Direct Marketing Campaign, involving areas like database, design, print, email, web, social media and more?

Tapping into almost two decades of integrated direct marketing experience, Kathy will give you critical insights into creating such an effective multi-channel campaign and show you what it really takes to truly connect with your customers in today’s ever-changing environment.

At the end of the day, no matter how well we think our marketing efforts are working, we all know that we can be even better in reaching our potential customers so this luncheon is a must for us all. Start early and plan for a great 2012 - Sign up Today!

About the Speaker

Kathy Levinski
Director, Orangedoor Direct

Kathy Levinski is a direct marketer who has never met a database she didn’t love. Her past experience includes managing marketing programs for clients such as London Drugs, Rogers Communications Inc. (Rogers Cable, Wireless, Internet and Home Phone), BMO and the Ontario Lottery and Gaming Commission. These programs ranged from retail applications, unaddressed mail to highly personalized and relevant direct mail. Kathy currently runs OrangeDoor Direct, a direct marketing agency focused on delivering both the strategy and execution of multi-channel campaigns.

During the years, Kathy has been an active participant in the changing world of direct mail and the emergence of new digital print technologies. Digital printing and web technologies have enabled cost effective one-to-one communications and have been extremely effective tools in measuring and testing marketing programs and providing ROI numbers to clients. Using the web component allows for measurement of these campaigns using various tools that provide real time measurement. This real time measurement allows for quick decision-making and execution of follow up.

Multi-channel campaigns using print, email and web have been extremely effective and allow companies to touch base with their customers multiple times with a consistent look and feel and messaging. With over 17 years of direct marketing, print production and customer service experience, Kathy is excited about the resurgence of direct mail as a key driver for measurable ROI.